Pay per Click (PPC) advertising, which is also known as paid search, can be used in conjunction with natural SEO. It is especially useful initially while a new website is gaining rankings on the search engine as PPC allows your ad to jump to the first page under the sponsored banners and gain visibility. Paid search can transform your business if there is investment that can be allocated as it can be very effective when employed in the right manner and managed well, especially for brand businesses with bigger budgets.